About Mission Focused Coaching
Our Vision
Mission Focused Coaching is dedicated to empowering veterans through coaching-forward, and focusing on self-readiness of the mind, body and purpose. Our vision is a thriving veteran community ready to battle the war after service and within themselves.
Our Veterans Say
“I didn’t need therapy. I needed a mission.”
Mission Focused Coaching gave me the tools to lead myself again. The emotional discipline drills, legacy leadership framework, and tribe accountability flipped a switch I didn’t know I still had. I’m not just surviving—I’m commanding my life.
Jake Roberts, Product Designer
Mission
MF Coaching exists to reactivate warriors
We empower veterans to reboot identity, discipline, and purpose through tactical coaching rooted in military ethos, resilience, and legacy. Our mission is to transform pain into power, isolation into tribe, and survival into significance. Through immersive group coaching, physical readiness, and authenticity, we forge everyday veterans into warriors who lead, live with intention, and build a legacy worth following.
Purpose isn't something you find it's something you fight for.
Meet Your Coach Rex
Rex is a former Air Force Intelligence Operator turned transformation coach, driven by one mission: to reactivate warriors and rebuild lives with purpose. After surviving a heart attack and navigating the identity collapse of post-service life, he forged Mission Focused Coaching—a nonprofit that blends military ethos, emotional discipline, and legacy leadership into a tactical curriculum for veterans and everyday warriors.
With a voice forged in fire and a heart wired for impact, Rex doesn’t just coach—he commands transformation. His programs are built to break drift, restore discipline, and build tribes that last.
"You don't need a new uniform. You need a new Mission."
Working With The Best
This month we've teamed up with Resilient Warriors, Spartan, Viking Bags, Black Rifle Coffee Company, Operation Patriot Packs, Bexar County, WWP, and Burnpits360. Whether through volunteer, coaching, or awareness MFC4Vets stays connected building tribes and trust!
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Why?
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You Served with Purpose - Now feel lost and going nowhere.
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You're in Survival Mode and need to stop Drifting.
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Learn How to Deploy Your Own Missions.
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It's Time to Build a Tribe that will work for You!
Build your tribe
Need More Info?
Reach out to us to discover how Mission Focused Coaching can benefit you or someone you know. Whether you're a veteran seeking support or an individual interested in getting involved, we welcome the opportunity to connect and discuss how we can make a positive impact together.
